Legal

Privacy Policy

Effective Date: 27/7/26 · Last Updated: 27/7/26

1. Introduction

Welcome to Principal Room.

Principal Room is an online introductions platform that connects real estate developers, private lenders, family offices and other real estate finance professionals.

We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what information we collect, how we use it, how we protect it and your rights regarding your personal data.

By using Principal Room, you agree to the practices described in this Privacy Policy.

2. Who We Are

Principal Room Ltd

Registered in England & Wales

Registered Office:
[Insert Registered Office]

Email:
privacy@principalroom.com

For the purposes of UK GDPR and the Data Protection Act 2018, Principal Room Ltd is the Data Controller.

3. Information We Collect

Depending on how you use the platform we may collect:

Personal Information

  • Full name
  • Email address
  • Telephone number
  • Company name
  • Job title
  • Business address
  • Country
  • Profile photograph
  • Biography
  • Website
  • LinkedIn profile

Professional Information

Including information such as:

  • Investment interests
  • Asset classes
  • Geographic focus
  • Typical capital amount
  • Typical capital requirement
  • Funding preferences
  • Lending criteria
  • Development experience

You choose what professional information appears on your public profile.

4. Account Information

When creating an account we collect:

  • Username
  • Password (encrypted)
  • Account status
  • Membership type
  • Referral code
  • Registration date

Passwords are never stored in plain text.

5. Communications

We may store:

  • Connection requests
  • Connection history
  • Support enquiries

These communications help us operate and improve the platform.

6. AI Features

Principal Room includes AI-powered features designed to improve introductions and member experience.

AI may analyse:

  • Profile information
  • Search criteria
  • Industry sectors
  • Funding preferences
  • User interactions within the platform

AI recommendations are intended as assistance only.

Users remain solely responsible for conducting their own due diligence before entering into any transaction.

7. Payment Information

During the Founding Membership period no payment information is collected.

Once paid memberships launch, payments will be securely processed by Stripe.

Principal Room does not store your full payment card details.

Stripe's own Privacy Policy will also apply to payment processing.

8. How We Use Your Information

We use your information to:

  • Operate the platform
  • Create member profiles
  • Verify applications
  • Facilitate introductions
  • Improve AI recommendations
  • Respond to enquiries
  • Provide customer support
  • Send account notifications
  • Improve our services
  • Detect fraud and abuse
  • Comply with legal obligations

9. Email Communications

We may send:

  • Application confirmations
  • Approval notifications
  • Password reset emails
  • Security notifications
  • Service updates
  • Billing communications (when applicable)

Marketing emails will only be sent where you have provided consent or where otherwise permitted by law.

You may unsubscribe from marketing communications at any time.

10. Legal Basis for Processing

Under UK GDPR we process personal data based on:

  • Your consent
  • Performance of our contract with you
  • Our legitimate business interests
  • Compliance with legal obligations

11. Sharing Information

We do not sell your personal information.

We may share data with trusted service providers including:

  • Supabase
  • Stripe
  • Email delivery providers
  • Analytics providers
  • Cloud hosting providers

These providers process data only on our behalf.

12. Public Profiles

Some information you choose to provide will be visible to other approved members.

You control the content of your profile.

Only include information you are comfortable sharing.

13. Data Security

We use industry-standard security measures including:

  • HTTPS encryption
  • Secure authentication
  • Encrypted passwords
  • Role-based permissions
  • Database security
  • Secure cloud infrastructure

No online service can guarantee absolute security, but we take reasonable steps to protect your information.

14. Data Retention

We retain information only for as long as necessary to:

  • Operate the platform
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

You may request deletion of your account at any time, subject to legal obligations.

15. Your Rights

Under UK GDPR you have the right to:

  • Access your information
  • Correct inaccurate information
  • Request deletion
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent where applicable

Requests may be sent to:

privacy@principalroom.com

16. Cookies

Principal Room uses cookies to:

  • Maintain login sessions
  • Improve website performance
  • Remember preferences
  • Analyse website usage

Please see our separate Cookie Policy.

17. International Transfers

Where personal information is transferred outside the United Kingdom, appropriate safeguards will be implemented.

18. Children's Privacy

Principal Room is intended for business professionals aged 18 or over.

We do not knowingly collect personal information from children.

19. Changes to this Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page.

Where significant changes are made, members may be notified by email.

20. Contact

Principal Room Ltd

Email:
privacy@principalroom.com

Data Protection Complaints

If you are unhappy with how we handle your personal information you have the right to complain to the Information Commissioner's Office (ICO).