Support
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Whether you have a question about membership, matching, introductions or your account, we’re here to help. We usually reply within one working day.
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Principal Room Assistant
Compliance-safe · Cannot give financial, investment, legal or tax advice
I'm the Principal Room Assistant. I can explain what Principal Room is, how to apply, how matching works, how introductions work, and how to get support.
What would you like to know?
Common questions
What is Principal Room?
Principal Room is a private, application-only network where Real Estate Developers, Private Lenders and Family Offices discover relevant profiles and request consent-based introductions. It is not a marketplace, broker or fundraising platform.
How do I apply?
Apply via Founding Members or Join. Every profile is reviewed by our team before it becomes visible in the network.
Why is my profile pending?
All profiles are reviewed by our team to maintain the character and standards of the network. You'll receive an email when your review is complete — usually within a few working days.
Why was my application returned?
Applications may occasionally be returned if additional information or clarification is required before approval. If this happens, you'll receive an email explaining what needs to be updated. Once you've made the requested changes, simply resubmit your profile for review.
Can I update my profile?
Yes. Your professional profile can be updated at any time. Keeping your profile current helps Principal Room identify more relevant professional relationships as the network grows.
Can I join as both a Real Estate Developer and a Private Lender?
Yes. Many members fulfil more than one professional role. During profile creation you can select multiple roles, and Principal Room will create separate professional profiles where appropriate, allowing you to participate in the network in each capacity.
Do I need to keep checking the website?
No. Principal Room continuously reviews the approved network and sends Match Alerts by email whenever a relevant match becomes available.
Create your professional profile once and opportunities come to you.
How does matching work?
Your profile becomes the criteria Principal Room's matching technology uses to continuously review the approved network. Newly approved members and meaningful profile updates are considered against stated preferences (market, sector, typical capital amount / typical capital requirement), and when a relevant match is identified both parties receive an email alert. It is a discovery aid, never a recommendation, and never a guarantee of matches or funding.
How do introductions work?
There is no internal messaging. You review a profile and send a Request Connection. The recipient accepts or declines, and if accepted Principal Room introduces both members by email. The relationship then continues directly between the two parties.
What membership options are available?
Principal Room is currently welcoming Founding Members. Founding Membership is complimentary for approved applicants (subject to the Terms of Use) and includes five Request Connections per calendar month. Future membership options for Real Estate Developers and Private Lenders will be introduced after the Founding Membership phase.
Can Principal Room give me financial or investment advice?
No. Principal Room does not provide financial, investment, legal or tax advice, does not arrange finance, and does not verify deals. Members must take their own independent professional advice.
Compliance note. Principal Room supports profile clarity, discovery and the introduction workflow only. Principal Room does not raise finance, arrange finance, broker loans, promote investment opportunities, recommend investments, negotiate terms, verify deals or conduct due diligence. Members remain responsible for carrying out their own due diligence and taking independent professional advice.
We’re building Principal Room carefully. If you think something could be improved, we’d genuinely like to hear from you.